Women's Choice Award


Coldwell Banker Recognized by The Women's Choice Award

Information and assets to help you use the Women's Choice Award® in your business. This award recognizes Coldwell Banker Real Estate as a "9 out of 10 Customer Recommended Real Estate Agency". Coldwell Banker is the real estate leader in customer experience and overall quality.

Women make or influence 91% of homebuying decisions, and women make up two-thirds of all real estate agents. Winning the hearts of women sets Coldwell Banker apart when it comes to attracting customers as well as recruiting and retaining talent. Coldwell Banker has been recognized as a real estate leader in customer experience and overall quality. 

Below you will find a link to the logo and the usage guidelines, so you can begin to use the logo in your marketing materials. 

Women are the key to real estate success:

  • Women make or influence 91% of homebuying decisions

  • Female purchasing power is valued at $18T globally (it exceeds male purchasing power), and its growing. Over the next decade, women are expected to control two-thirds of consumer wealth

  • Over 90% of homebuying decisions are influenced or made by women

    • 18% of homebuyers were single women (vs. 7% that were single men)

  • 61% of visitors to coldwellbanker.com are women

  • Two-thirds of real estate agents are women, in order to grow the Coldwell Banker brand, we need to recruit and retain female agents and help them become leaders who can attract talent and clients


Recommendations are the most valuable form of marketing:

  • 92% of Americans trust recommendations over other forms of advertising 

  • 84% of consumers take action based on recommendations 

  • Recommendations are big business in real estate 

    • 64% of sellers used an agent that was referred to them or that they worked with in the past


A Women's Choice Award carries weight:

  • The Women's Choice Award is the only award that recognizes and identifies brands that women recommend 

  • When customers see the Women's Choice Award seal, they buy with confidence knowing women gave their collective approval 

  • 9 out of 10 women trust brands, like Coldwell Banker, that carry the Women's Choice Award seal of approval

Cindy Simmons